Play Music in Italy (Price, Contract)

In May, during annual conference Google I/O, the Mountain View company introduced a new streaming music service called Play Music and was touted as an alternative to Spotify, Deezer, Nokia Music or Xbox Music. Initially, it was launched in US and some European countries, but starting today, Italians will be able to use Play Music on their Android phones.

Play Music provides access to an endless list of songs, and lets user customize the radio and get recommendations based on your personal taste as well. Streaming playback is a free service from Google Music, that lets you import up to 20,000 songs. It is currently being offered at the promotional price of € 7.99 per month for all contracts to anyone who enrolls before 15 September.