New packaging for Lumia phones spotted

Microsoft has launched Lumia 630 in myriad countries but not many are talking about its new packaging which is radically different from the typical blue boxes we have seen since launch of Nokia windows phones.


Personally we loved the old blue packaging. However since Nokia was using the same blue color for their feature phones, a change to differentiate the Lumia lineup from Asha was much required. The new box makes use of white color primarily instead of blue and is flatter in shape.

Could it be the first of steps Microsoft has taken to shift the brand recognition from Lumia to Surface?