Quite a few times, we notice that the new phone that we are going to buy may be charged with a charging device we already own. Even when we do have a new charger, we end up feeling like having two peas in a pod. O2 was quick enough to notice that when one charger can do the job as efficiently as two, why not have just one charger? So, they carried out a pilot study in UK where they offered HTC One X on sale without chargers and 80% of the customers willingly accepted the offer.

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